Google Teams With OpenText And S3NS For EU Trusted Cloud And AdSense Changes

A blue and white logo (Photo by Growtika on Unsplash )

A blue and white logo (Photo by Growtika on Unsplash)

Summary
  • Google joins OpenText and S3NS to build a France based trusted cloud
  • OpenText highlights availability on AWS European Sovereign Cloud
  • John Mueller said no announcement yet on sitemap processing status
  • Google will experiment with updated AdSense ad technology partner lists

Google is part of a new partnership announced with OpenText and S3NS that aims to deliver a hybrid trusted cloud architecture for Europe out of France, enabling organisations to keep sensitive workloads in a locally governed environment while using hyperscaler services for non sensitive workloads and scale.

The alliance, announced on Monday April 13, will supply a platform that combines locally governed infrastructure with broader cloud capabilities, and seeks to give European organisations control over sensitive data while retaining access to innovation from large cloud providers.

OpenText senior executive Shannon Bell, Chief Digital Officer and Chief Information Officer, said OpenText has spent years building trusted, secure content solutions for regulated industries and regions, and highlighted that making the solution available on the AWS European Sovereign Cloud brings that expertise to a sovereign cloud purpose built for the European Union.

Bell added that working with the sovereign cloud, and the partners involved, is intended to let customers innovate at scale without compromising on control.

Google Product Updates And Industry Reactions

Separately, Google staff and teams have engaged with the web and publishing communities on two product items, one search related and one advertising related, signalling incremental changes and experiments across services.

On search, Google’s John Mueller responded on Blueshy to a suggestion to add a "still processing" status to XML sitemap reports, saying he has chatted with the teams involved about this on and off, that he has seen it can be annoying, and that he had nothing to announce.

The sitemap question came from Kyle Risley, who asked whether Google would add a status to indicate that a sitemap had been crawled but not fully processed, because the current "couldn't fetch" status can imply an access issue when none exists.

On advertising, Google said that it will experiment with an updated set of commonly used ad technology partners, with Google writing that starting on or after April 20, 2026, Google AdSense will experiment with an updated set of commonly used ad technology partners and that if the experiment is deemed beneficial the list will be updated on or after June 5, 2026.

Google also reportedly noted an August 20, 2026 experiment date in its announcement, and said the update will reflect partners that work most closely with publishers globally, as determined by data from programmatic demand sources and meeting Google’s privacy standards.

AdSense publishers will be able to view the list and controls in Manage your ad technology partners, and can prevent automatic updates by selecting "Do not automatically include commonly used ad partners", which creates a custom list pre filled with current selections that publishers can modify. Google added that if a third party consent management platform is used, ad partner lists are managed through that CMP provider.