mcnugget caviar.com experienced heavy traffic and reported outages as McDonald’s launched a limited McNugget Caviar kit drop that sold out within minutes on Feb. 10, according to company statements and social posts.
Customers who had been watching a countdown said the site crashed the instant the timer hit zero, and several described repeated refreshes without success. One Facebook user, Kyla, said the webpage failed when the timer ended and accused McDonald’s of “gaslighting” customers about availability.
McDonald’s USA told The US Sun that “the fan excitement was so real it caused the kits to sell out very quickly, leading some to experience site disruptions.” The company described the offering as a limited edition drop offered free of charge.
Kit Details Reactions And Context
The McNugget Caviar kit was produced in partnership with Paramount Caviar and was scheduled to drop at 11 a.m. ET on Feb. 10, as stated in McDonald’s promotional release. Each kit included a one-ounce tin of Baerii Sturgeon caviar, a $25 Arch Card, a tub of crème fraiche, and a mother-of-pearl caviar spoon.
McDonald’s told Axios that “a few lucky fans” would receive the kits on Feb. 10, and press material emphasized the pairing of McNuggets with Paramount’s premium roe. For perspective, press coverage noted that a one-ounce tin of Baerii Sturgeon from Paramount typically retails around $85, making the free kit notable in value.
Coverage across outlets described the drop as emblematic of online limited releases, with some reporters and customers saying the site was unresponsive at launch and that pages loaded only minutes later showing items sold out. One media account suggested many fans trying to obtain kits faced a “Sold Out” page shortly after the launch.
Commentary in the media also offered practical alternatives for fans who missed the drop, including buying caviar from online retailers and creating a DIY McNugget and caviar pairing at home. McDonald’s said it looks forward to offering more limited-time drops in the future, but the company did not confirm restocking for this kit.
