Hailey Bieber is leading a Rhode pop up activation in Newport as part of a wider summer tour, the company said, bringing new seasonal items directly to customers at Bowen's Wharf and managing capacity with wristbands for busy periods.
Rhode said the booth, branded the Rhode Summer Station, will offer the Pocket Bronze, Highlight Milk, limited Peptide Lip Tints and the Peptide Lip Shape, plus exclusive merchandise and surprise treats created for local shoppers.
Rhode described the Newport stop as the first on its summer itinerary, and the company warned lines are expected, asking visitors to monitor Rhode's Instagram stories for updates and to register interest via an event webpage.
Her Wikipedia entry notes that Rhode attracted major investor attention and was acquired in a deal valued at up to $1 billion, structured with a cash component, stock consideration and an earn out tied to performance goals.
That entry also records that Bieber will remain chief creative officer and head of innovation at Rhode, and that she will serve as a strategic beauty advisor to the acquiring company while overseeing creative and product development.
Public Appearances Products And Media Mentions
Coverage of a recent NBA finals game listed a long roster of celebrities in Madison Square Garden, and named Hailey Bieber among attendees alongside Taylor Swift, Adam Sandler, Jerry Seinfeld, Whoopi Goldberg and others, highlighting high-profile interest in the event.
Fashion reporting noted Bieber was seen in a white sneaker look linked to the Comme des Garçons and Nike Homme Plus collaboration, while earlier she had been photographed wearing slim Skylrk sneakers and designer Miu Miu pairs during errands and workouts.
AOL and affiliated coverage described Bieber as the face of a Calzedonia swim campaign, showing her in a candy pink minimal bikini posed with an ice cream prop for summer imagery.
E! reported that model and reality star Lala Kent said she tried a TikTok-viral Medicube jelly sheet mask after seeing Hailey Bieber use the product, noting the mask is enriched with Salmon DNA PDRN and low-molecular collagen and has thousands of positive reviews.
Across appearances and brand moves, publicity has combined product launches, in-person retail activations and visible celebrity outings, keeping Bieber at the center of both fashion coverage and beauty commerce reporting.
