Sollos Yerba Mate, the beverage venture that lists Barron Trump among its directors, announced a pineapple and coconut ready to drink yerba mate as its first product and will sell it in 12 pack packaging.
The company posted videos on LinkedIn showing drinks being packaged and a 12 pack floating on a surfboard to emphasize a Sunshine State vibe, and the Sollos team told The Independent they focused on crafting a single recipe until it was flawless.
The brand name SOLLOS draws on the Spanish word for sun and a mirrored spelling to represent sunrise and sunset, the company said on LinkedIn, adding the phrase It Begins Where It Ends as part of its identity.
Business registration filings list directors as Barron Trump, Spencer Bernstein, Rodolfo Castello, Stephen Hall and Valentino Gomez, and Newsweek reported SPI Agent Solutions as the company’s registered agent.
Corporate records show Sollos was incorporated in Delaware and later registered in Florida, and U.S. Securities and Exchange Commission filings reviewed by outlets reported the business raised one million dollars in capital through a private placement.
The company’s registered address in Palm Beach sits near the Trump family’s Mar a Lago estate, and public records show the property belongs to Jay Weitzman, who denied any involvement and said his grandson, Spencer Bernstein, is living with him.
Implications And Background
Observers note the venture adds to the Trump family’s public business footprint, and Newsweek quoted Norm Eisen saying the enterprise opens another potential avenue for influence through family business schemes.
Both reports note Barron Trump is a New York University student and that he previously incorporated a real estate business and is listed as a co founder of the cryptocurrency company World Liberty Financial.
The reporting also recalled that the Trump Organization said Donald Trump would step back from managing his real estate business and appointed William Burck as an outside ethics adviser to avoid conflicts, a move described in company statements included in the coverage.
Company spokespeople and directors provided statements on LinkedIn and to news outlets about their product focus and brand origins, and outlets contacted Sollos and Mr Weitzman for additional comment.
