Barron Trump Sollos Company Launches Pineapple Coconut Yerba Mate Energy Drink

Pineapple fruit on brown wooden table (Photo by Robin Canfield on Unsplash )

Pineapple fruit on brown wooden table (Photo by Robin Canfield on Unsplash)

Summary
  • Sollos sells a pineapple coconut yerba mate energy drink for $39 per 12-pack
  • A Slate reviewer bought a case and said the flavor grew on them
  • The Independent cited SEC filings listing Barron Trump as a company director
  • Founders aged 19 to 23 focused on one perfected recipe for Florida lifestyle

Sollos, a pineapple and coconut flavored yerba mate energy drink, has reached store shelves and online customers, and the barron trump sollos company lists a 12-pack for $39, a Slate reviewer reported after buying a case for $39 plus shipping.

The product appears in light blue cans that the company says were "created in a cabana" and "ethically sourced," and the can also bears the phrase "It begins where it ends," the Slate piece noted.

The drink is available across southern Florida stores and online, according to The Independent, which reported that the company sets the per-can price at about $3.25. Some social media users called the price "absurd" or a "grift," a reaction relayed by SheFinds and cited in The Independent.

Founders Background And Company Details

Sollos is one recipe for the foreseeable future, a company spokesperson told The Independent, and the founders, aged between 19 and 23, said they focused on perfecting a single flavor rather than launching multiple options, the same report said.

SEC filings reviewed by The Independent listed Barron Trump as one of the company directors, and the registered business address sits in Palm Beach, near the Trump family Mar-a-Lago property, the report added.

Slate described Barron Trump as a 20-year-old business student at New York University and said he spent his sophomore year living in Washington, D.C. Slate also noted he has been linked to a cryptocurrency venture with his brothers as reported by CNN, and The Independent said he co-founded World Liberty Financial alongside his older brothers.

The Slate reviewer compared Sollos to a dominant U.S. yerba mate brand, noting that Sollos' pineapple-coconut profile felt sweeter and less bitter than the yellow-can competitor. A coworker sampled the drink and said the can tasted like sunscreen, the Slate writer reported, while that same writer said the flavor grew on them after initial hesitation.

Sollos also markets a merchandise line that includes a $95 hoodie, an $80 insulated beach bag and a $30 baseball cap, The Independent reported. The company described its product as aiming to "complement life in the Sunshine State," according to its website cited by the reports.