AI.com was acquired for $70 million in an all-cryptocurrency transaction by Crypto.com founder Kris Marszalek, the Financial Times reported, and the purchase was facilitated by domain broker Larry Fischer.
The deal was completed with payment to an unnamed seller entirely in digital currency, and Fischer described the sale as a once-in-a-generation transaction to the Financial Times.
Marszalek plans to unveil the site during Sunday’s Super Bowl, launching a personal AI agent platform that he says will focus on accessibility for consumers.
The platform set to debut during the game will offer a personal AI agent capable of handling messaging, controlling apps, and executing stock trades, as described in reporting.
Marszalek told the Financial Times that if one takes a long-term view of 10 to 20 years, AI will be one of the greatest technological waves of our lifetime.
Record Sale Context And Market Comparisons
The $70 million price destroys the previous public domain record of $49.7 million for CarInsurance.com, which sold in 2010, according to the report.
Other notable past domain sales cited include VacationRentals.com at $35 million in 2007, Voice.com at $30 million in 2019, and PrivateJet.com at $30 million, plus 360.com at $17 million.
Fischer told the Financial Times that with assets like AI.com there are no substitutes, and he warned the opportunity to buy such a domain may not present itself again.
The sale combines a high-profile domain purchase with timing tied to a major televised event, and it underscores the buyer’s intent to link the address to a consumer-facing AI product.
The transaction also highlights a convergence of cryptocurrency payment methods and premium internet real estate, as the buyer paid in digital currency and will use the domain to host consumer services.
By acquiring AI.com and scheduling a public launch during the Super Bowl, the founder and broker positioned the sale as both a market milestone and a promotional platform for the new personal AI agent service.
