The 2026 Winter Olympics searches on Yahoo and its family of brands are subject to the sites and apps cookie and privacy controls, Yahoo said, and users choose how data is collected when they use those services.
Yahoo states that it and its sites use cookies and similar technologies to provide sites and apps, authenticate users, apply security measures, and prevent spam and abuse, and to measure visits and usage patterns in aggregate rather than tied to specific individuals.
For measurement, Yahoo reports it counts visitors, device type, browser choice, and visit duration, and uses this information to measure use of its sites and apps rather than identify specific users.
When users click Accept All, Yahoo says it and partners including 246 who are part of the IAB Transparency & Consent Framework will store and access information on a device and may use precise geolocation and other personal data for additional purposes.
Choices For Personalisation And Data Sharing
Yahoo explains that those additional purposes include using technical identifiers and browsing and search data for analytics, personalised advertising and content, and advertising and content measurement, as well as audience research and services development.
Technical identifiers are defined by Yahoo as system generated strings such as browser cookies, device IDs and IP addresses, and they may be derived from hashed or encrypted email addresses or the statistical matching of other identifiers.
Users who do not want cookies and personal data used for these extra purposes can click Reject All, Yahoo said, and those wanting finer control can choose Manage Privacy Settings to customise choices.
Yahoo also notes users may withdraw consent or change selections at any time by using the Privacy and Cookie settings or Privacy dashboard links, and it points readers to its Privacy Policy and Cookie Policy for more details.
