Bath & Body Works is expanding its disney princess collection with five new fragrances inspired by Aurora, Mulan, Rapunzel, Snow White and a Life's a Fairytale scent, while also bringing back fan favorites Belle and Tiana.
The company said the assortment includes 92 products across body care, candles, home diffusers and collectible accessories, with prices reported to range from about $1.95 for hand sanitizers to $125 for a Castle Candle Pedestal.
Fragrance descriptions emphasize narrative notes tied to each princess, listing Aurora as soft rose petals and sandalwood with sparkling fairy dust, Mulan as magnolia blossom with radiant apricot and fierce waters, Rapunzel as sundrop flowers with rich nectar and golden musk, and Snow White as mystic red apple, ripened fruits and enchanted woods.
Life's a Fairytale is described as a blend of charming berries, whimsical florals and kingdom woods, with Bath & Body Works saying it includes a note drawn from each princess to capture a collective happily ever after.
Products highlighted across press coverage include fine fragrance mists, body creams, body washes, three-wick candles, Wallflowers plug-ins, PocketBac sanitizers, lip gloss, and decorative items such as a Keepsake Music Box, Gold All Princess Backpack, Castle and Aurora three-wick pedestals, a Rapunzel coin purse, and a Mulan Wallflowers diffuser.
Availability Early Access And Marketing Details
The collection will be available in stores and online starting February 13, with rewards members offered early access through the Bath & Body Works app beginning February 12 at 6 a.m. ET and 3 a.m. PT, according to company announcements.
Bath & Body Works told media that rewards members can shop select exclusives during early access, including the full Life's a Fairytale assortment, a three-wick candle pedestal and a mini fine fragrance mist gift set. The brand also said some exclusives may sell out during member-only access.
Company executives framed the launch as a storytelling collaboration. Jamie Sohosky, chief marketing officer at Bath & Body Works, said the partnership invites consumers to step into each princess's spirit, while Liz Shortreed, senior vice president of Disney Consumer Products, called the pairing a way to bring princess stories into everyday life.
USA TODAY reported that the international rollout will begin in mid-March and that the products are expected to reach more than 40 markets by year end. Retail coverage recommended signing up for the rewards program to secure early access, member-only products and points toward free items.
