Kate Moss Closes Gucci Runway In Backless Dress And Branded G String

A sign on a building (Photo by Kin Shing Lai on Unsplash )

A sign on a building (Photo by Kin Shing Lai on Unsplash)

Summary
  • Kate Moss closed Gucci's FW26 show in Milan in a backless sequined gown
  • The gown revealed a branded thong with a bedazzled logo clasp
  • Demna used archival Gucci codes and staged a nostalgic runway debut
  • Runway makeup echoed 1990s to early 2000s party girl aesthetics

Kate Moss closed Demna's Gucci fall winter 2026 runway show in Milan on February 27, walking in a floor length black sequined dress with a turtleneck and long sleeves.

The gown plunged at the back, revealing a black thong and a bedazzled branded clasp, and Moss walked braless with slightly messy, center parted waves and dangly silver earrings.

She completed the look with a vampy smoky eye and long, almond shaped nails, as guest models and celebrities circulated in the venue during the designer's debut collection.

Context And Reactions

The show marked the public runway debut of Demna as Gucci's creative director and leaned on archive pieces, including the logo G string originally seen in past Gucci collections.

Demna framed the presentation as the start of a new creative chapter for the house, and the staging mixed slinky eveningwear, bandage dresses, and visible branded underwear.

Several high profile figures appeared at the show, with guests and models including Emily Ratajkowski, Karlie Kloss, Gabbriette, Demi Moore, Paris Hilton, Romeo Beckham, and Donatella Versace.

Coverage noted that Moss's appearance echoed 1990s Gucci codes, and writers pointed out the return of the G string to the runway after its earlier prominence under previous creative leadership.

Beyond the catwalk, outlets highlighted makeup and styling trends on the runway, calling them a revival of late 1990s and early 2000s party girl aesthetics, with carved cheekbones, frosted or skin tone glossy lips, and heavy black eyeliner.

Commentary across the reports also placed Moss's cameo in the context of her recent career choices, noting she has stepped back from nonstop modeling, founded the Kate Moss Agency in 2016, and now lives a quieter life in the Cotswolds while taking part in select fashion events.

Reports recalled her recent appearances at fashion weeks, including sitting front row with her daughter Lila and walking previous shows, and they quoted Moss describing a preference for control, early nights, and meditation in a 2022 BBC interview.

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