Nicholas Braun leads a new Bonobos campaign called Still the Best Seat in Town, the menswear brand said in a press release, appearing inside a New York coffee shop and speaking directly to camera about fit and style.
The campaign highlights Bonobos Chino 2.0, the company said, and introduces a double pleated throwback silhouette, new seasonal colors and a five pocket version, while advertising support will run across digital, social and OTT channels.
Bonobos described the actor, writer and producer as the perfect fit for the brand, with Greg Scott, chief executive of Phoenix Retail, quoted as saying Braun brings wry humor and confident style to the campaign.
The brand also announced a CappuCHINO storewide event in partnership with Gregorys Coffee to support the campaign and invited customers to visit Bonobos Guideshops for personalized service, the company said.
Film And Stage Work Remain Active Focus
Outside advertising work, nicholas braun remains active in screen and stage projects, with his profile noting prominent television work as Greg Hirsch on the HBO drama Succession and three Primetime Emmy nominations for Outstanding Supporting Actor in a Drama Series, as recorded by the Academy of Television Arts & Sciences.
His ensemble work on Succession earned Screen Actors Guild Awards recognition, the Screen Actors Guild reported, and his film credits include titles such as Zola, Dream Scenario and Cat Person, as listed in his filmography.
IndieWire reported that Braun returned to a long dormant project, The Shitheads, which spent more than a decade in development and reunited original cast members, including Braun and Dave Franco, for its Sundance premiere.
The IndieWire account detailed that Braun had auditioned for an earlier iteration, kept thinking about the script for eight years and found filming a key scene cathartic, with colleagues confirming his long attachment to the project.
Bonobos noted Braun’s recent professional stage debut in an off Broadway revival at the Lucille Lortel Theatre and his upcoming Broadway appearance in All Out Comedy About Ambition, and said he will appear in Amazon MGM Studios’ The Sheep Detectives.
