Sydney Sweeney Balances Film Roles Relationship And Brand Troubles

Grayscale photo of woman wearing necklace and top (Photo by Rachel McDermott on Unsplash )

Grayscale photo of woman wearing necklace and top (Photo by Rachel McDermott on Unsplash)

Summary
  • Sweeney reportedly wary of reuniting with Glen Powell over boyfriend concerns
  • Anyone But You grossed about $220 million, complicating sequel talks
  • Noah Centineo praised Sweeney and described Gundam as an action romance
  • Syrn lingerie launch faces sales trouble and criticism over branding

Sydney Sweeney is at the centre of several converging headlines as she prepares for a major studio project and manages personal and commercial strains off screen. Sources say the actress has been cautious about reuniting with Glen Powell despite the pair's box office chemistry in Anyone But You, which Variety reported grossed about $220 million worldwide. A National Enquirer source, as carried by RealityTea, said Sweeney and Powell decided some time ago against pursuing a sequel, though Powell has reportedly continued to seek other collaborations.

Those close to Sweeney say another factor shaping her choices is her relationship. An In Touch source told reporters Sweeney moved quickly into Scooter Braun’s home and that Braun has felt "uncomfortable" with how close she became to Powell during filming. The source described the on screen pairing as having "insane chemistry," and said Sweeney has shown little appetite for immediately rekindling that working relationship out of deference to her partner's concerns.

Noah Centineo, Sweeney’s co star on the live action Gundam film, has offered a contrasting public view of their working relationship. Speaking on the Happy Sad Confused podcast, Centineo described the movie as "a big action romance space movie" and likened its central dynamic to "a non Shakespearean Romeo and Juliet in space." He also defended Sweeney against online critics, calling her "a force" and "brilliant" after months working together. Centineo has used colourful language to describe his own role, saying the film is "Sydney Sweeney and a thumb" and that he is the thumb, comments he made while discussing the project.

The Gundam adaptation is being positioned inside the franchise's Universal Century canon, according to Centineo, and production has reportedly wrapped, as noted in coverage of the film. Cast members named in reporting include Sweeney, Centineo, Jason Isaacs and Michael Mando, and the project has been described by participants as an action centered romance built around rival pilots in a generational conflict.

Brand Launch And Public Backlash

Sweeney's commercial ventures have drawn equal attention. She launched a lingerie label called Syrn earlier this year and has used social posts and video to promote new collections. A Daily Star item described one clip in which Sweeney lifted her shirt to show the bra beneath while promoting the Campus Crush line. The brand was presented as intended to empower women, with Sweeney quoted in Elle saying she wanted Syrn to "stand for the power of choice" and noting designers and models across a range of body types.

Despite that stated aim, an In Touch source said Syrn has struggled and described its launch as "a disaster," prompting internal meetings aimed at boosting sales. Reviews cited by reporting, including one from The Robin Report, criticised Syrn’s marketing for centring Sweeney's image and for feeling exclusionary rather than inviting. The range, which reporting said offers up to 44 sizes for certain pieces, has nonetheless faced scrutiny over whether the brand's execution matches its stated intent.

The combination of a high profile romance, cautious career calculations around repeat pairings with Powell, and a noisy commercial debut leaves Sweeney navigating multiple reputational and business risks. Colleagues and co stars who worked with her on projects such as Gundam have publicly praised her professionalism, while tabloid and fashion coverage continues to track both her film choices and her role as a public face for a new lingerie label.