Reebok and G Unit are reissuing the original 2003 G-Unit G6 sneaker as a one to one retro. The brand confirmed the shoe will drop August 20 at 10 A.M. ET on Reebok.com and at select retailers. JD Sports is named among third-party sellers carrying the release, with close timing expected across other outlets.
The shoe is priced at $130 and will be offered in unisex sizes 3.5 through 13, plus size 14. Reebok describes the reissue as a faithful recreation of the archival red, white and blue colorway. The retro keeps a premium white leather and suede upper, a grey suede toe cap, red-white-blue accents and a translucent icy outsole beneath a rubber midsole.
Detail work mirrors the original. The sneaker features a silver G6 lace dubrae, a tri-color heel tab, "G-Unit" embroidered on the lateral heel and Reebok branding on the tongue and heel. Reebok released official images showing four rows of perforated midfoot striping and the striping motif on the mustache, as reported by WWD and SoleRetriever. Reebok called the project a celebration of the original design in a press release.
Fifty Cent commented on the comeback in Reebok's statement, saying the G-Unit sneaker "represents a special time in my career and in hip-hop." Reebok chief executive Todd Krinsky described the return as an opportunity to honor a defining early-2000s silhouette and introduce it to a new generation, according to the same release. The reissue was prematurely revealed this year by Tony Yayo and Uncle Murda on their podcast The Real Report.
History Impact And Market Context
The G-Unit G6 first launched in 2003 alongside Fifty Cent's major label debut and G-Unit's early albums. The model helped position 50 Cent among the early rappers fronting signature sneakers for mainstream brands. SoleRetriever reported the reissue marks the first official wide return of the original white, red and blue G6.
The sneaker line once stood opposite Jay-Z's S. Carter range at Reebok. Fifty Cent later said the G-Unit shoes outsold S. Carter by a six to one ratio, a claim he made in a 2012 interview with Big Boy and noted in subsequent coverage. Publications cited by the reissue also reported the partnership generated about $80 million at its peak for the artist.
Reebok frames the comeback as both a nostalgic release and a bridge to new consumers. Retail availability through Reebok and select partners will test contemporary demand for early 2000s sport style tied to hip-hop culture, as shown by the coordinated retailer rollout and official imagery.
