Mattel and Hasbro have announced new toys tied to the Netflix film, including kpop demon hunters dolls available across multiple brands and formats.
The film became the streamer’s most popular feature, soaring to over 325 million views in 91 days, a press release reports.
Mattel said it moved quickly with Netflix to meet fan demand, and announced an American Girl KPop Demon Hunters collection available for pre-sale online, along with offerings under Polly Pocket, UNO and Little People Collector.
Hasbro said it will release special feature plush, youth electronics and role play products, and noted the collaboration will bring the film’s universe to life beyond the screen, according to the company statement.
Casting and music from the film have also received industry recognition, with performers Audrey Nuna, EJAE and Rei Ami appearing backstage after winning the Golden Globe Award for Best Original Song for "Golden" at the Golden Globe Awards at the Beverly Hilton in Beverly Hills.
Product Details, Pricing And Timing
Mattel unveiled a doll and action figure slate that places HUNTR/X characters Rumi, Mira and Zoey center stage, and includes Jinu from the Saja Boys in his "Soda Pop" outfit, the company said.
The core fashion doll assortment will price each character at $26.99, while a singing fashion dolls assortment replicating the "Golden" performance will cost $32.39 each and plays audio from that sequence.
A deluxe HUNTR/X Battle Rumi fashion doll will include 11 posable joints, black tactical gear with sparkly purple accents and a Four Tiger Sword accessory, and will retail for $53.99, the announcement states.
For collectors, Mattel plans 6-inch action figures with 18 points of articulation, movie-inspired weapons and accessories, and interchangeable hands and faces, priced at $21.59 each.
The Rumi and Jinu Final Battle two-pack will present both characters in their finale looks, and will include Rumi’s Four Tiger Sword, a HUNTR/X light stick, Jinu’s guitar and a Saja Boys light stick for $43.19.
Mattel’s preview notes the line will include more action figures than dolls, and remarks that a Derpy cat toy is notably absent from the initial slate, which the company will deliver beginning in the fall of 2026.
