Lego and Netflix announced a multi year partnership to adapt kpop demon hunters into Lego sets, starting with a Derpy model due in summer 2026.
The companies confirmed the collaboration in a press statement and a teaser video released by Lego, the video showing Derpy's blue paw knocking over a potted plant.
Lego described the debut set as a 9 plus design aimed at play and display, and said further details will be shared as they are announced.
Reports from outlets including Toonado suggest the Derpy set will include 825 pieces and retail for $69.99, though Lego has not confirmed final specifications.
Lego has said additional KPop Demon Hunters sets are planned for release in 2027, but the company has not specified whether HUNTR/X members Rumi, Mira, and Zoey will appear.
Film Success And Wider Merch And Media Plans
The Lego announcement follows the film's rapid rise, with KPop Demon Hunters released in June 2025 and surpassing 500 million views on Netflix, making it the platform's most watched movie, as reported.
The film's fictional group HUNTR/X also reached notable milestones, topping the Billboard Hot 100, and the song Golden won the Grammy Award for Best Song Written for Visual Media, marking a first Grammy for a K pop track, as reported.
Merchandise for the franchise expanded broadly in 2026, with Mattel planning multiple lines, American Girl releasing 18 inch dolls, Hasbro offering several licensed items, and Funko and Squishmallows producing figures now on pre order, according to reports.
Other promotional notes include the real life vocalists preparing an international debut at Coachella in April and Netflix greenlighting a sequel for 2029, as reported by the articles covering the franchise.
