Nike has launched the nike mind collection online with two models designed to change how shoes interact with the wearer.
The lineup includes the Mind 001 mule and the Mind 002 sneaker, and Nike says both use 22 foam nodes underfoot to stimulate sensory areas of the brain.
The Mind 001 is positioned as a recovery mule with a rocker sole and a soft cushioned footbed meant to reduce sensory overload.
The Mind 002 is a laced sneaker with heel support, a knit upper, engineered perforations for breathability, and a midsole Nike describes as soft and responsive.
Retail pricing is set at $95 for the Mind 001 and $145 for the Mind 002, and Nike has rolled the collection out in new colorways including a black edition with orange nodes.
Nike and retail partners expect high demand, and several outlets reported that initial colorways sold out quickly with resell activity already noted by observers.
Background Science And Availability
The shoes are the product of Nike's Mind Science team after more than a decade of research, and the company says that the 22 nodes were chosen as a performance sweet spot.
Chloe Speed, Vice President and General Manager of Nike Training, said adding neuroscience expands how Nike approaches readiness and athlete preparation, as reported in coverage of the launch.
Nike has shown the Mind line to athletes and journalists at events, including demonstrations connected to elite sport settings, to collect feedback on sensory readiness and recovery use.
Distribution includes Nike direct sales and select retailers, with multiple outlets running raffles for the pairs, and Nike using app-based release mechanics for some drops.
Retailers named in coverage include big box and specialty stores, and sources advised entering raffles and updating app information to improve chances of securing pairs.
Reports describe the collection as intended for before and after high-stress activity, and for everyday moments when mental and physical readiness matter, according to Nike and reviewers.
