Verizon Introduces New Promotions appears in online queries, yet reporting shows the carrier raised its Unlimited Ultimate plan price while bundling two paid services for new subscribers.
The change rolled out quietly and increases the Unlimited Ultimate rate by five dollars per month, the report says, and stores were told the adjustment was imminent.
Verizon told customers the three year price lock guarantee applies only to the base monthly rate charged at the moment of signup, so existing Unlimited Ultimate subscribers who signed up earlier will not see a price change.
Verizon said that starting May 7 customers who subscribe to the new Unlimited Ultimate plan will get Identity Secure and Verizon Family Plus included, adding about fifteen dollars of monthly value for five dollars.
For customers looking to switch, the article lists the new retail pricing as eighty five dollars for one line, seventy seven dollars fifty cents per line for two lines, sixty three dollars thirty three cents per line for three lines, and fifty five dollars per line for four lines.
Added Services And Plan Positioning
The two services added to Unlimited Ultimate are described in the report, with Verizon Family Plus offering account monitoring, limits and supervision tools, screen time controls, and roadside assistance.
Identity Secure is said to include a password manager, a secure folder, social media monitoring and other security related features, and the article notes these services would typically cost about fifteen dollars per month combined.
The report emphasizes that for customers who do not want these services there is no choice, because the features are now baked into the plan and the price increase reflects that bundling.
The article also notes Verizon did not raise prices on Unlimited Plus or Unlimited Welcome, and it says Unlimited Plus remains the carrier’s best unlimited plan in the reporter’s view.
The company statement was included in the coverage to clarify that the price change only affects customers who were not already on Unlimited Ultimate before the change.
