Burger King will roll out a Hello Kitty and Friends King Jr. Kids' Meal at participating restaurants, company and media releases said. Each meal includes food, a drink, a surprise toy in a mystery box and a Hello Kitty themed crown.
The King Jr. Kids' Meal lets customers choose a hamburger, a cheeseburger or a four or six-piece chicken nuggets pack. Side options are fries, applesauce or onion rings. Beverage choices include milk, chocolate milk, apple juice, lemonade or a value-size soft drink.
The toy collection features five familiar Sanrio characters and a special golden-colored Hello Kitty. The lineup includes Hello Kitty, My Melody, Kuromi, Cinnamoroll and Keroppi, with each figure depicted wearing a Burger King crown. The mystery-box format means buyers will not know which toy they receive until they open it.
Burger King described the offer as a limited-time promotion available while supplies last, according to the company news release and coverage in USA Today.
Event Details Reactions And Broader Context
In California, Burger King plans a special collector event at a Downey restaurant, the company said, where a Golden Claw Machine will be available for customers to try without making a purchase. One of the grand prizes is a 14-karat gold-plated Hello Kitty figurine, the news release said.
Social media reaction began appearing after Snackolator posted photos of the collection on Instagram. Comments included fans saying "Need that gold Hello Kitty now" and "Oh, take all my money." One commenter praised the design, writing "For me, it's that they're wearing BK crowns and stuff. LOVE a real fast food crossover!"
The promotion follows other recent Hello Kitty tie-ins in the fast food and retail space, as noted in coverage. Those collaborations included a Hello Kitty and Godzilla Happy Meal at McDonald's and limited Hello Kitty merchandise releases from other chains over the past year.
