Dyson has unveiled the CameraJet, a camera-equipped electric toothbrush that livestreams footage from inside the mouth while simultaneously blasting mouthwash into gaps between teeth, the company said.
The product was described in reporting by Andrew Liszewski and at a launch event where James Dyson presented the device in Paris, according to coverage.
The CameraJet packs a tiny 100,000-pixel camera with a strobing light into the brush head. Dyson calls its detection system Gap Optical Targeting. The toothbrush’s artificial intelligence analyses 28 live images per second and reacts within 100 milliseconds when it detects a gap.
When a gap is detected, the CameraJet emits a cone-shaped burst of mouthwash to dislodge plaque. Dyson says the images are analysed on the device and are not stored there or sent to the cloud, as reported in coverage.
The brush head combines softer outer bristles for the gumline and stiffer inner bristles for stain removal. Dyson says the head oscillates nearly 1,000 times per second and the angle of oscillation changes continuously to improve cleaning.
Replacement heads carry RFID tags so the CameraJet can track usage and notify users to replace them about every three months. Pricing for replacement heads was not disclosed in the reporting.
Dyson equipped the handle with a 12.5ml mouthwash reservoir and an internal air bladder designed to maintain constant pressure even when the device is inverted. The docking station recharges the toothbrush and, Dyson says, can refill the reservoir automatically in about three seconds.
Launch Context Reactions And Market Position
Reports give two price points for the CameraJet, with one account listing a $499 price and another reporting a £420 retail tag. The Guardian coverage noted Dyson claims the toothbrush removes up to 72% more plaque than market leading electric toothbrushes.
Dyson said the device will work with ordinary toothpaste and mouthwash but plans to sell a non-foaming toothpaste and a low-foaming mouthwash, so the camera view is not obscured. One report put each Dyson oral-care product at about £8.50.
The Guardian noted the project took six years and involved 661 engineers, and said the company moved its corporate base to Singapore in 2019. James Dyson described the camera as a high-quality endoscope that lets users “see what their dentist sees,” according to that report.
The British Dental Association cautioned that gadgets are no substitute for a proper routine. Eddie Crouch, the BDA chair, warned patients should not be lulled into thinking new devices solve all oral health problems, as quoted in coverage.
One outlet observed the CameraJet’s price is similar to other premium smart toothbrushes and suggested it may appeal to people who avoid regular flossing. The reporting also placed Dyson’s launch in a crowded market that already includes high-end models such as the Philips Sonicare DiamondClean, which was cited with a higher reported price in one piece.
